On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. That’s when Fashion Revolution started.
Fashion Revolution is just that, a Revolution to get people talking about #whomademyclothes and demanding action from brands to be more transparent about how they pay the people who make the clothes we wear every day!
“We want to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way.” – Fashion Revolution
Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, sewers and others. Approximately 75 million people work to make our clothes. 80% of them are women between the ages of 18 and 35.
However, the majority of the people who make clothes for the global market live in poverty, unable to afford life’s basic necessities. Many are subject to exploitation; verbal and physical abuse, working in unsafe and dirty conditions, with very little pay.
Here are 10 ways you can support FASHION REVOLUTION WEEK!
1. HELP SPREAD THE WORD ABOUT FASHION REVOLUTION!
Share the Fashion Revolution 2019 key campaign assets and messages. Use your Facebook/Twitter cover images to support the movement and raise awareness with fashion facts & quotes. Click here for more info.
2. ASK A BRAND DIRECTLY #WHOMADEMYCLOTHES
You can download and print #WHOMADEMYCLOTHES posters to use with your selfie when asking brands and retailers #whomademyclothes?
3. SEND AN EMAIL
Here is a perfect template from fashion revolutions website:
Dear [brand retailer],
I am your customer, and I love your style.
However, I feel not enough positive change has happened since Rana Plaza collapsed, the tragedy which killed and injured thousands of garment workers in Bangladesh.
It is very important to me that people working in your supply chain are seen, heard, paid properly and working in safe conditions.
So please tell me #whomademyclothes and where I can find out more information about your supply chain.
4. POST A TWEET
I’m, and I want to thank the people who made my clothes. Hi @brand, #whomademyclothes? via @Fash_Rev http://fashionrevolution.org
5. DO AN INSTAGRAM POST
You can pick one of many images on Fashion Revolution’s website. Here is one example:
6. WRITE A POSTCARD TO A POLICYMAKER
Ask your local policymaker what they’re doing to create a fairer, safer, cleaner more transparent fashion industry. Your voice has power, so use it! Download, print and post this postcard to the policymaker in your neighbourhood.
7. DONATE TO THE CAMPAIGN
Fashion Revolution is working to secure a radical change in the way that our clothing is produced, sourced and consumed. They are pushing for greater transparency in the fashion supply chain through social media outreach, investigative research, innovative events and inspiring, informative content.
Your donation will help:
Mobilize citizens around the world by demanding a cleaner, safer, more fair, transparent and accountable fashion industry.
Inspire people to think differently about their clothes by creating interactive resources, practical guides and innovative events to think differently about how we buy, care and dispose of our clothes.
Pursue investigative research to change industry practice by informing industry, consumers and policymakers with new research data to ensure global supply chain transparency and responsibility in industry practice
8. TRY A #HAULTERNATIVE
Want to avoid buying new clothes? Take the #haulternative challenge — a way of refreshing your wardrobe without buying new clothes: from shopping secondhand, swapping with a friend, renting special pieces, to DIY customization. Read more here.
9. SHARE YOUR FASHION LOVE STORY
Rather than buying new, fall back in love with the clothes you already own. Share your story, or write a love letter about an item of clothing that means a lot to you. Read more here.
10. ATTEND AN EVENT
There is so much to do across parts of Canada. You can go to clothing swaps, factory tours, DIY workshops, movie screenings and so much more.
For a full list of Canadian events, you can attend, click here.