10 Canadian Green Beauty Brands That Are Killing It

I can’t say enough about Canadian green beauty brands, here’s a list of my fav’s, there are so many to choose from!

We have a lot to love about being Canadian: the Rocky Mountains, gorgeous beaches, cottage country, the Great Lakes, freshwater, safe cities, hockey, poutine and of course Ryan Gossling. But there is one more thing- natural skincare.

Before the whole world started obsessing about plant-based skincare, Canadians were leading the way and now we have some of the BEST natural beauty brands on the planet. I’ve loved pioneers like Love Fresh, Graydon, Cocoon Apothecary and Province Apothecary for years and if you don’t know about them, head on over to their websites NOW!

For this blog post, I want to highlight brands that are newer (to me), but just as good and I am going to predict will certainly take a bite out of the green beauty pie. It’s also Canada’s 150 Birthday, so let’s celebrate these local supernatural superstars! The beautiful Jennifer from the Truth Beauty Company is offering 10% off some of these amazing items, just use the code ECOHUB at checkout. Keep reading for all details!

I also want to point out that some of these brands do come in plastic, it’s not an ideal situation, I realize this. But if you can purchase one of these Canadian Green Beauty Brands instead of the conventional ones, you are still making a difference. It’s ultimately up to the bands to do better. My suggestion is to reach out to them and tell them how you feel.


Canadian Green Beauty Brands

Glow’rious Routine 

3 boxes of Glow'rious, a green beauty brand.

Glow’rious Routine is a BIPOC-owned green beauty brand that checks all the boxes when it comes to ethical skincare. We tend to use so many products in our beauty routines, so Glow’rious Routine helps you cut back on your daily skincare routines with their highly effective and multi-purpose products.  

The founder Dinn founded this business because of a void in the green beauty industry, stating: 

“This struggle ignited her skincare journey and she soon realized there was a void in the industry: a misconception that skincare is gender-specific, that many mainstream formulations underrepresent people of colour, and that sought out brands lack accessibility in international countries.”

The Best Seller Bundle has everything you need to take care of your skin naturally. It comes with:

  • 2-In-1 Radiance Exfoliating Mask made with papaya, pineapple, rice, potato, oat starch, and black walnut—all of which will energize and restore your skin.
  • The Glow’rious Resurfacing Serum is packed full of lactic acid, Tego® Stemlastin (algae extract), vitamin A, and retinol. These will aid in skin cell turnover.
  • And the Illuminating Daily Moisturizer has apple stem cells that will help with anti-aging. 

Each product is formulated with only the best ingredients like sea algae and Vitamin A which encourages cellular turnover and skin renewal. It’s also free from all the nasties like fragrance, FD & C Colors, Parabens, Hydroquinone, and Sodium Lauryl Sulfate. 

In fact, they are made in Canada, cruelty-free, natural, and use locally sourced ingredients that come from companies that employ ethical environmental or employment practices.

They also monitor and calculate their monthly emissions generated by the raw materials, energy, and transportation they use. They offset that by working with One Tree Planted. Buy 1, plant 1! And because their products are formulated, mixed, bottled, and boxed in Canada, it helps to reduce their carbon footprint even further. 

The bottles are made from PET recyclable acrylic, so make sure you do that when you are done with them. When it arrives at your door, it comes in 100% recycled content and is either recyclable or naturally biodegradable.

Pure + Simple

A woman holding a bottle of Pure and Simple's serum, a green beauty brand.

This green beauty brand has been around for many years and is well-loved by all of us who use their skincare. They know skin so well they’ve been voted Toronto’s number one facial by both BlogTo and Narcity Canada. They have 8 sustainable, eco-friendly spas across the GTA and when COVID is over you can be sure I will be making a pit stop! 

I’ve been using and LOVING the Minimalist skincare line, it’s formatted for older skin (like mine) and packed full of beneficial ingredients. The Face Cream is awesome it has a light citrusy scent which I absolutely love. It’s not overpowering at all.

One of its star ingredients is the Organic Safflower Oleosomes, which is a super innovative natural emulsifier that is absorbed quickly leaving the skin feeling calm and moisturized. 

The Face Lift Serum…well helps to lift the face! I was pleasantly surprised at how effective this is. It’s formulated with high-quality concentrations of natural Marine Collagen which increases the skin’s natural collagen production, plus helps to reduce and prevent fine lines.  It’s been a great addition to my skincare regime. 

Pure and Simple’s skincare philosophy is based on Ayurveda, a holistic health modality from India that emphasizes the relationship between our mind, body, and spirit. Founder Jean Eng prides herself on research and experience, noting that “What works for one customer may not work for another, + finding the right fit in terms of products or services for each individual is our expertise”.

To help solve this dilemma they offer at-home Facial  Kits. The four kits include “rosacea/sensitive”, “dry/mature”, “oily/acne-prone”, “mask-ne/purifying”, each kit formulated to help you with your skin, and super affordable too!  Not sure what kind of skin you have. Take their holistic skincare quiz to find you. 

Pure and Simple has partnered with Terracycle which allows their consumers to recycle their empty skincare bottles with the bottle return program.  


A woman holding a tube of BKIND hand cream.

BKIND is based in Quebec and has a gorgeous lineup of beauty items for you to choose from. They are vegan, cruelty-free and all-natural. The hand cream is so effective. I have been using it throughout the whole winter and it’s really helped my hands. It’s made with Shea butter and apricot oil and has a light citrus smell, it’s super fresh and not greasy at all. 

BKIND’s philosophy is all about respect for the body, the mind, the environment and animals! Each product is filled with not only some of the best botanical but a little bit of happiness and kindness too. 

All of the ingredients are sourced responsibly and as local as possible. BKIND is offering new packaging made from Ocean Bound Plastic. This is recycled raw material that is used in place of virgin materials.  It avoids the ocean’s bulk, by taking off plastic waste from risky areas, meaning areas located less than 200 km from ocean coasts and waterways that are ending in the ocean.

Use THEECOHUB for 15% off. 

UPFront Cosmetics 

A shampoo bar from UpFront Cosmetics a Canadian  green beauty brand.

Upfront Cosmetics makes some of the BEST shampoo bars on the market. They check all the boxes when it comes to ethical Canadian Green Beauty. They are vegan, paraben-free,  sulphate-free, with no animal testing and zero synthetics. Each vegan hair bar is packed full of nourishing ingredients. They use plant-based emollients and proteins to help your hair shine! 

I’ve used three different bars from them. There was a transition period, the best advice I can give is to stick to it. And you might have to try a few brands before you land on the right one. I love this brand because they take pH into account when formulating all of their bars. I found my hair to be less dry and have less static and way easier to manage. My hair takes are real beating on in the winter, these bars have really helped. 

If you are looking for a plastic-free alternative this is it. In fact, each bar replaces up to 3 plastic bottles. 


A bottle of Satya cream, a Canadian Green Beauty brand.

Satya is an Indigenous-owned, Canadian Green Beauty brand that makes all of its products with 5 supernatural ingredients including Organic Calendula Petals, Organic Cold Pressed Sweet Almond Oil, Organic Beeswax, Organic Cold Pressed Jojoba, Organic Colloidal Oatmeal. 

If you have a skin problem like eczema please give this brand a try. They have over 800 reviews on their website all touting its effectiveness as an effective topical anti-inflammatory that soothes + restores all types of skin. 

Patrice, the founder developed this brand to help her baby who had terrible eczema. All of the ingredients are anti-inflammatory, steroid-free, fragrance-free and USDA certified organic. 

Packaged in sustainable materials, including recycled paper and veggie/soy-based inks. They do not test on animals. They work with Plastic Bank to fight poverty and reduce ocean plastics and are 100% carbon neutral with the Great Bear Rainforest.


A collection of Zyderma products, a Canadian green beauty brand.

Zyderma was founded by the cutest couple ever. They believe in an eco-scientific approach to daily skincare. Conventional skincare products can come with harsh sanitizers and ingredients that can strip your skin of healthy microflora, not the case with Zyderma. 

They use Micronized Silver in their product range, which is a pure, elementary silver manufactured using a unique process that does not produce any harmful byproducts or chemicals. “Studies have shown that micronized silver cleanses the skin of microbes and reduces the appearance of problem skin.” 

If you suffer from breakouts and problematic skin, give this brand a go. Their products are formulated to help with all of that! I’ve used the Clarifying Cream, it’s lightweight and fast-absorbing, I have sensitive skin and this has been really helpful. I don’t; get a lot of breakouts, but around PMS I might get a pimple or two and this cream certainly helps to get rid of them pretty quickly. 


A jar of coconut hair mask from Etee, a Canadian green beauty brand.

Etee is by far one of my favourite on-line zero waste shops for plastic-free personal care and home goods. This Canadina brand is killing it! If you are looking for zero waste dish soap, zero waste deodorant or refillable cleaning products you will find all of it at Etee. 

The hero skincare item for me is the coconut hair mask! It’s simply heaven in a jar! The smell….is…to…die…for! It’s rich and creamy and leaves my hair soft, shiny and manageable. It comes in a glass jar, that you can reuse. I’ve also used it as a leave-in conditioner, works like a charm! 

And I’ve used it on dry hair too, just put a dime-sized amount into the palm of your hand and rub it into the end, it will get rid of any frizz. 

Etee is one of the most ethical and sustainable Canadian companies. All of their products are plastic-free and freaking amazing! 


 a bottle of Basd Body Cream a Canadian green beauty brand that is killing it

Is my new obsession! I had the opportunity of meeting the founders Ashley and Phil at the True Beauty Talk,  they are both kick-ass Canadians who used to run the show over at Vega. They created basd body care after seeing a void in the natural body care department. I was very impressed with their overall knowledge of each formulation and dedication to their brand. It’s so important to connect with the people who make the products you are putting on your body every day!

I’ve been using their Indulgence Creme Brulee body lotion for a month now and let’s just say my hubby can’t keep his hands off me. I’m a big one for scent and this stuff is a-may-zing. You’ll want to lick it off. Here are the directions on the bottle:  “get nakd. rub body lotion onto the skin. feel your skin absorb the moisture and nutrients. clothing is optional for the rest of the day. repeat daily or as needed.” Sign me up!

We spend a lot of time on our faces but the body needs some TLC too, especially in the summertime. Packed with organic virgin coconut oil and organic shea butter that are rich in vitamins that the skin needs for optimal health. The organic aloe vera juice has a calming effect on the body, the organic sunflower oil hydrates the skin and fights off dryness and fine lines.

Along with the body lotion, there is a scrub and a body wash, both of which I adore! You know how much I love coffee and salt to help reduce inflammation, detox the body and get rid of dead skin cells, it’s just what the body ordered. Time to get nakd babes!

I love it because it’s an amazing price point for what you are getting and a little goes a long way, 3 pumps covers my whole body. It’s very hydrating on my dry skin, it’s rich and smooth in texture, melts into my skin and leaves this lovely scent behind.

I apply it at night before bed and in the morning my skin still feels supple.  And the branding is on fleek too! Grab yours here. Make sure you put in the code ECOHUB for 10% off. 


 a package of Bathorium bath salts a Canadian green beauty brand

I have a total crush on Gregory and Mathieu, the co-founders of my new favourite bathtime products. This Canadina Green Beauty Brand is all about #BringBackTheBath and I have to say this excites me so. Why? because we are so damn busy in this part of the world and it’s time we start thinking about what #SelfCare actually means. These days for me it’s filling the tub, pouring a good glass of rose and grabbing a great book.

Bathorium’s bath soaks are called C·R·U·S·H, what a perfect name, cause they are crushing it (I could not resist, sorry). I have tried all four of these amazing concoctions and each one of them offers different befits for the body.

The Charcoal Garden Detox’s main ingredient is organic activated bamboo charcoal, I used this after producing the iHeart Radio Much Music Video Awards, I was exhausted (working 9 days in a row will do that), I had been in the sun too much and ate way too many M & M’s – don’t judge.

I felt amazing after soaking in the bath, the spicy oils of basil and calming lavender soothed my mind and the Epsom salts + french sea salts relaxed my aching muscles. And bonus, the coconut milk was very soothing on my skin too.

Try the Eucalyptus Apothecary, trust me your post-workout regime will be a whole lot more interesting. Try the Sea Kelp Serenity, this C·R·U·S·H has the highest concentration of french sel de mer, dead sea mud and organic sea kelp. Sea kelp naturally calms the skin from inflammation while therapeutic lavender and bergamot essential oil balance and restore.

The Rosemary Citrus Emulsion has this fresh tingle to it with beautiful notes of orange, grapefruit, and ylang-ylang flowing throughout the tub in a creamy cascade of coconut milk. Nourishing argan oil and mango butter provide essential vitamins to the skin leaving your whole body rejuvenated and restored.

I love it because Bathorium products will detoxify and nourish your skin, and balance your mind. Live Well. Love Lots. Bath, Beautifully. Plus the price point is so affordable.

Grab yours here. Make sure you put in the code ECOHUB for 10% off. 



a collection of Wild Craft Care a Canadian green beauty brand

Wildcraft is a Canadian Green Beauty brand that is simply beautiful, from the branding to the formulations, I am officially hooked. This local Toronto brand is really killing it in my opinion. Let’s start with the Chamomile Honey Makeup Remover, how can someone be in love with a makeup remover?

I have been trying a few as of late and by far this is my top pick! It’s really effective, it removes caked-on TV makeup really well and does not sting or burn my eyes at all. This toner is a fusion of every A-lister ingredient, the chamomile and honey are soft, soothing, and hydrating. The calming aroma comes from the Calendula, chamomile, and rose- and I simply can’t get enough of it!

Speaking of can’t get enough! If you are looking for a toner that will leave your skin dewy and fresh, then Wildcraft’s Balance Toner is for you.  I began using toners about 6 months ago after reading about how beneficial it is to ageing skin (me) and I have to say my skin is better for it. A good toner will help to balance your skin’s PH levels, shrink pores and protect the skin. After I’ve washed my face I spray 1-2 pumps (love that it’s in spray form), let it dry then add my moisturizer.

Aloe vera, witch hazel, and orange floral water leave my skin feeling fresh, it’s like spring in a bottle. The aloe vera is anti-microbial, that’s going to help cleanse pores, the witch hazel will reduce puffiness. The scents are simply gorgeous, the geranium essential oil and orange floral water are a marriage made in heaven.

Non-greasy, super absorbent and simply divine is how I would describe the Illuminate Body Cream, it has a texture like whipped cream you’d get on a waffle, and believe me it’s almost good enough to eat, a little goes a long way too. This is definitely a skin-quenching cream that will certainly be my #BFF come the winter.

Elegant, soft, feminine is how I would describe the Geranium Orange Blossom Face Cream. I’ve been dreaming of a face cream that I can use day or night that’s formulated for ageing, sensitive skin, and that’s reasonably priced. Well, dreams do come true eco babes.

If you are on a quest to find a gorgeous cream that’s rich in texture but will absorb into your skin and leave it feeling hydrated all day long, then you’ve hit the lottery. The Orange Blossom Toner and this face cream are a dynamic duo! I will be buying this when mine runs out!

Other reasons to love this brand: Locally made and locally sourced Ontario ingredients, minimal packaging simple, elegant, uncomplicated formulas, luxury skincare at a great price.

Grab yours here. Make sure you put in the code ECOHUB for 10% off. 


3 bottles of Smith Farms Cream a Canadian green beauty brand

Taking farm to face to a whole new level, Smith Farms is located in a predominately agricultural setting in Western Quebec, where they make their products in a production facility on the grounds. Tre Cool! Julia and Becky (the brains behind the brand) are involved in every stage of this business.

From product formulation, ingredient selection, manufacture to shipment, they have a hand in it all. I love the fact that maintaining one central production center cuts down their carbon footprint and ensures the highest quality of each product from start to finish.

The Gentle Foaming Facial Cleanser is just that! You don’t need to use very much of it, it’s great for sensitive skin and gentle enough to use around the eyes. It has an oh-so-delightful scent. Keep in mind the right cleanser can make a huge difference for your skin.

If you are using one that’s not right for your skin type you are messing with the PH balance, which means that no matter what serum, cream or moisturizer you use after you apply, it will do nothing. So choose wisely. I’ve since run out and have to say this is on my wish list.

I love good body oil, I first started using body oil when I was 14 or 15 years old (it was Neutrogena- YIKES), when I reached my 20’s and realized that so many of the drug store-bought oils were full of crap (literally), I kind of shied away from them.

Then I discovered Tata Harper’s Body Oil (about 6 yrs ago) and the love affair began. The first time I smelled it I was hooked. BUT with the Canadian dollar being so bad right now, it’s become a bit too much to fork out $125 for body oil, up to this point it’s been tough to fill that void.

Enter the Nourishing Hair and Body Oil, the scent is very enticing thanks to the honeysuckle essential oil and the antioxidant-rich formula combines jojoba, sweet almond, sunflower and vitamin e oils, to renew skin and hair health. I use it right out of the shower on my body when it’s still a bit wet, it goes on so well and is absorbed very quickly, leaving my skin soft and hydrated and delicately scented.

I love it because it’s a multipurpose oil that can be used as an overall moisturizer for the body and face and also provides an intensive conditioning treatment for dry, damaged hair. Their Daily Moisture Body Lotion is perfect for the summer, not too heavy, beautiful scented with Grapefruit Essential Oil and priced perfectly. A must try!

Grab yours here. Make sure you put in the code ECOHUB for 10% off. 

Stark Skincare

a collection of stark skincare products a Canadian green beauty brand

Every STARK product is created by hand in small batches in a meticulously kept tiny lab. Stark uses resilient plants such as adaptogens and antioxidants to help skin function it’s best, by fortifying against external aggressors such as airborne VOCs, smoke, and pollution.

Infusing herbs that help skin adapt better to its environment, using aromatherapy to ease and soothe the mind (and create an awesome, sensorial experience), and high-end, all-natural ingredients create synergistic formulas that create a joyful self-care moment while making skin look freaking amazing (I mean, it’s all one could ever want, right??).

Stark is both simple and sophisticated by combining old-world plant wisdom with modern cosmetic science. Jess, the woman behind the brand is a true star when it comes to formulating the products, she really knows her stuff.

If you live in an Uran area the Cypress Purity + Defence oil is a total lifesaver. I find the cold and dry winter weather can really take a toll on my skin. I use this oil more than once a day and simply love it. It’s a great “layering piece” as it’s a great makeup primer, and wears easily under serums, creams, and SPF.

A medium-light oil that absorbs quickly into the skin, creating a protective shield from the outside environment, while delivering essential, bio-compatible phytonutrients back to the skin, such as squalane.

The Midnight Regenerating Oil, soooo good. Aurora is versatile and easy to use. Apply to dry skin to remove every trace of makeup and daily grime, then remove it with a damp cloth. Once makeup is removed, you can emulsify a chickpea-sized amount of balm with water to create a milky, creamy skin cleanser. As it contains only skin-beneficial ingredients and can be left on the skin as a moisturizer or as a mask. Try on hands, elbows, fly-away hair, cuticles and more.

If you haven’t made the switch to green beauty, it’s easier thank you think.

I’d love to hear from you, what’s your favourite green beauty brand?

This post may contain affiliate links. Affiliate links come at no extra cost to you. These links allow me to share the products I authentically recommend (and use) and support The Eco Hub by receiving a small commission.

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A selection of Canadian green beauty brands.

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