Before I invented Abeego I was a holistic nutritionist on a mission to share the message of wholehearted wellness. One day I opened my fridge and saw piles of fresh living food trapped in airtight plastic wrap and plastic bags. It occurred to me that if I can’t live inside an airtight plastic wrap how could I expect my living food to stay alive and provide me with it’s optimal nutritional value. This realization triggered the idea to reinvent food wrap to reflect the way nature stores our food and once the idea was seeded it held on and didn’t let go until I invented Abeego.
The founding principle of Abeego is that it was designed to Keep Food Alive. Abeego picks up where the peel leaves off. Our beeswax wrap protects food from air and moisture and light and lets it breathe just like nature’s lemon peel, onion skin, and cheese rind. Basically, we’ve replicated the way nature keeps your food fresh! These unique qualities make Abeego the perfect companion for all your fresh living food because when it’s wrapped in Abeego it won’t sweat, rot and suffocate like it will in an airtight wrap.
Abeego is often love at first sight. We’ve been stuck in an uninspiring relationship with plastic wrap for so long that Abeego hits you at the core and when you discover it’s fullest capabilities the love deepens to that lifelong, let’s grow old together kind of love. Enjoy the future of food wrap.