One of the biggest beauty brands in the world just became Leaping Bunny Certified. This week CoverGirl made history with the announcement that they are eliminating animal testing from all of their products, officially becoming cruelty-free.
This is a BIG DEAL, in the past, we have mostly seen cruelty-free certifications on smaller indie brands. This move is a real testament to the power consumers have to facilitate change by being vocal about what they want.
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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally
- The brand does not test on animals, nor do they hire a third party to test on their behalf.
- They have proof/documentation that their ingredient suppliers do not test on animals.
- They do not sell in markets where animal testing is required by law (ie. mainland China).
- To become Leaping Bunny certified companies must guarantee that no animal testing takes place on their finished products. This includes the ingredients these products are made up of, at all stages of product development by the company, its laboratories, manufacturers and ingredients suppliers.
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Breaking: We’re thrilled to announce that @COVERGIRL has joined our Leaping Bunny family of cruelty free companies 🎉 COVERGIRL is now the largest makeup brand to achieve Leaping Bunny certification, marking a massive cruelty free milestone! Leaping Bunny certification shows real commitment to ending animal testing in cosmetics, and a brand must meet our strict criteria. Congratulations and thank you to COVERGIRL. 🐰 Read more about the exciting news via the link in our story!
Here is where things get a little more interesting. To sell cosmetics in China, by law products have to be tested on animals (yes, it’s terrible), and since CoverGirl is owned by Coty Consumer Beauty, which does sell its other brands in China, it means the parent company of CoverGirl (Coty) still tests on animals, for products sold in China.
On their website, they do address this, stating:
“Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing.”
Coty does seem pretty excited about the partnership, saying in a press release “We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”
Michelle Thew, CEO of Cruelty Free International, added: “We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing.”
It’s important to note that the Leaping Bunny certification relates to animal testing alone. It does not mean that the product is vegan and that its free from animal ingredients. These are two separate issue.
What we can say is that other major brands won’t be able to sit on the sidelines much longer and will be forced to take a stand against animal testing as well. Which is a very good thing indeed.
Editor’s Note: Although this is a move in the right direction for animals, WHOOT WHOOT! But I must mention that CoverGirl is not a clean beauty brand. It would be even better if they cleaned up the ingredients.
What do you think of this decision?